Streaming Media Magazine

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
adexchanger

Server-Side Vs. Client-Side Ad Insertion: Is There A Silver Bullet?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search ...
Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
Searchenginejournal.com

Server-Side vs. Client-Side Rendering: What Google Recommends

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...
MediaPost

AppNexus Sees Hybrid Server-Side Header Bidding Approach Most Viable

Some ad-tech firms have offered up their server-to-server header bidding solutions in recent months. While server-side header bidding is one approach to current conditions in which publishers find ...