I spoke with my old friend, Anita Campbell, who is the CEO and founder of Small Business Trends an online community touching over 250,000 small business owners each month. It is an award-winning site, ...

Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want. You aren’t going to make it without visuals.

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups ...

Visual search is a quickly growing trend that will reach new heights in 2019. Consumers now expect to be able to find anything–or information on anything–that they see in the real world online with ...

I am a word guy—always have been. I read a lot of books and have even authored one. This blog is a bunch of words. And in my marketing work with nonprofits, words are paramount: mission statements, ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an ...

Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better ...

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...