Going to work for a tech company or startup has a lot of appeal for marketers—whether you are a recent M.B.A. grad or someone who’s more established in your career. The opportunity to join a fast ...

A universal truth: A leader is only as strong as their team. No matter what you are aiming to accomplish in digital marketing—or any marketing, for that matter—you will have difficulty getting there ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

MIAMI--(BUSINESS WIRE)--Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Setting the price on a product in marketing can be one of the most complicated aspects of establishing a new business. While there are simple mathematics involved when accounting for your cost of ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Janet Parton has taken on a new role at cruise line Celestyal ahead of the peak wave booking period. She has been named as ...