LEGO Says Smart Brick Is 'Here to Stay,' and Responds to ...
2 days ago · A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to ...
14 hours ago · LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production can impact creativity.
LEGO states that it will not abandon traditional play despite ...
1 day ago · The dust has not even settled after LEGO revealed what they themselves, see as the most revolutionary product ever, before very concerned LEGO enthusiasts voiced a fear of the …
Lego unveils tech-filled Smart Bricks - to play experts' unease
2 days ago · Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.
LEGO Says Smart Brick Won't Replace Traditional Play After ...
1 day ago · The Smart Brick will launch in Star Wars sets, such as an X-Wing featuring responsive sound effects. Begher likens the Smart Brick's introduction to past innovations, …
LEGO Says Smart Brick Won't Replace Traditional Play After ...
1 day ago · LEGO has responded to concerns that its newly announced Smart Brick technology represents a departure from the company's foundation in physical, non-digital play, a day after …
The Lego Smart Brick backlash, explained - Creative Bloq
1 day ago · (Image credit: LEGO) Dubbed the Smart Play system, Lego's new tech is "powered by the LEGO SMART Brick, which is packed with ground-breaking, world-first technologies that …