The art of choosing | Sheena Iyengar | TED
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The art of choosing | Sheena Iyengar | TED
http://www.ted.com Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. TEDTalks is a daily video podcast of the best ...
1.1M viewsJul 26, 2010
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