Master Tracking and Letter Spacing | Typography Explained
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Tracking might be one of the most overlooked elements of typography. intentional tracking help readers eyes the smoothly read the text. In this tutorial, I present an easy rule of thumb which you can use in your next project. I will make more typography resources in upcoming videos. #typography #tutorial #graphicdesign #resources
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Tracking might be one of the most overlooked elements of typography. intentional tracking help readers eyes the smoothly read the text. In this tutorial, I present an easy rule of thumb which you can use in your next project. I will make more typography resources in upcoming videos. #typography #tutorial #graphicdesign #resources
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Pls don’t mathematically kern 😥 Counter intuitively, using the exact same size space between letters often makes the whole word seem uneven 🤷🏻‍♂️ (try it!) To mitigate this, as designers, we need to optically kern/track our type 👁️ This isn’t easy and improves with time but you need to manually adjust the space between letters until you feel the whole word (and its spaces) feel balanced ⚖️ An effective trick I use to make this job easier is by reflecting the word so our brains see it as a bu
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